The 23rd International Indian Film Academy Awards (IIFA) will be held on May 26-27, 2023, in Abu Dhabi, with NEXA continuing as title sponsor for the seventh consecutive year. One of the highlights of the weekend is the fashion segment hosted by NEXA in collaboration with an established designer. This year, Manish Malhotra will showcase his brand of larger-than-life glamour and be presented with a special IIFA honor for Outstanding Achievement in Fashion in Cinema. The collection reflects ‘Old World charm meets New World’. This collaboration aligns the collective synergy of innovation, progress, and creativity that inspires NEXA. Ravi Menon, Co-Chairman, Sofa Realty, expressed their pride in Indian cinema and its greatest contributors, recognizing its long-standing appeal, rich cultural heritage, and artistic expression.
IIFA is not just a celebration of Indian cinema, music, fashion, and culture, it is the ultimate global entertainment experience that resonates with NEXA’s core values of Inspire and Create. Marketing and Sales, Maruti Suzuki India underlines why the collaboration has been so successful and is looking to reach seven years high with its 23rd edition. The Etihad Arena in Abu Dhabi, the largest state-of-the-art indoor entertainment venue in the Middle East, will host the event, which promises to be a star-studded affair with Vicky Kaushal and Abhishek Bachchan presenting the awards, along with live performances from some of Bollywood’s biggest stars.
The IIFA weekend has become a platform for business and fashion, catering to the needs of the Indian film fans and highlighting talented individuals in the industry. Manish Malhotra brings his unique brand of glamour to the IIFA Rocks stage with a unique fashion collection. The collaboration of NEXA and Manish Malhotra aligns innovation, progress, and creativity, which inspires the brand, resulting in an exciting lineup for IIFA Rocks 2023. The event will be a showcase of Indian cinema, and its vast array of actors, artists, and talent. Indian films are watched all over the world, and IIFA provides a platform to bring Indian cinema to a global audience. Yas Bay waterfront is part of the experience, accompanied by the glitz and glamour that makes Indian cinema so popular worldwide, making IIFA the ultimate celebration of Indian cinema, music, fashion, and culture.
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